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New York – January 11, 2016 – Periscope® By McKinsey, focusing on price, promotion, and assortment optimization, announced today that it is a Silver Sponsor of NRF’s 2016 Annual Convention & Expo, nicknamed “Retail’s BIG Show.”

Periscope™ is sponsoring the keynote session, “Physical or Digital?  The Choice is BOTH!” The session is being held Tuesday, January 19 from 2:45-4:00 p.m., and is being moderated by CNBC Retail Reporter Courtney Reagan.

Radical change is underway in how we think about retail space.  A store is no longer just a store -- it’s now a store, showroom and warehouse.  The speakers, Kevin A. Plank, founder, chairman and CEO of Under Armour; Steven Lowy, co-chief executive offer of Westfield Corporation; and  Sir Charlie Mayfield, chairman of John Lewis Partnership, will explore why we must do more to share knowledge and data about customers to provide them with the products, services and experiences they desire.  It’s not a choice between physical or digital presence--the choice is BOTH.

The world’s leading retailers now understand the promise of big data and analytics, as data-driven insights can create value across the business, including enhancing the customer experience.  Turning insights into action requires the right people, processes, data management, self-serve tools for merchants that embed the insights, ongoing expert support for usage and adoption, and targeted expert support for the toughest or highest-value opportunities.  For more information on this topic, download the Periscope® whitepaper, The Insight-Driven Revolution in Retail, It’s a Human Challenge.

About Periscope®

Founded in 2007, Periscope® By McKinsey, offers a suite of solutions that accelerate and sustain commercial transformation for businesses. The company leverages world-leading IP (especially from McKinsey but also other partners) and best-in-class technology to enable transparency into Big Data, actionable insights and new ways of working that drive lasting performance, improvement, and a sustainable 2-7% increase in return on sales (ROS). With a truly global reach, Periscope™ is a unique Solution as a Service provider.  The total solution includes ongoing refreshed insights, data management, software solutions, and expert capability-building support.

The portfolio of solutions comprises price & margin optimization, category & merchandising optimization and the insights foundation needed to power insightful actions. These are complemented by custom capability building programs.

To learn more about how Periscope’s solutions and experts are helping businesses continually drive better performance, visit


For Periscope®: General information, Christian Koestler,, +43-1-5370 6342.

Media contact: Ascendant Communications,, +44 (0) 7912 495 630 /+1 508 498 9300.