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New York – May 17, 2017 – Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, today announced that it has been included as a representative vendor in Gartner’s “Market Guide for Unified Price, Promotion and Markdown Optimization Applications.” According to the Gartner report, “UPPMO is a critical building block for delivery of unified retail commerce.”

The report also notes, “UPPMO is technology that uses predictive analytics and optimization capabilities to plan and manage every aspect of pricing (initial, regular, promotion and markdown). This technology can provide improved pricing and promotion planning and management throughout the entire life cycle of the merchandise.”

Brian Elliott, Managing Partner of Periscope By McKinsey, said, “Savvy retailers recognize the benefits that a unified pricing strategy can deliver across channels and throughout a product’s life. With our extensive history in the space, global footprint and comprehensive offering that includes price optimization solutions as part of an integrated suite of retail analytics solutions, Periscope By McKinsey assists retailers in maximizing the impact of their sales and marketing activities to positively impact the bottom line.”

The Gartner report referenced in this press release is: “Market Guide for Unified Price, Promotion and Markdown Optimization Applications” (April 25, 2017) by Robert Hetu.

Gartner Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Periscope®
Founded in 2007, the Periscope® By McKinsey platform combines world-leading Intellectual Property, prescriptive analytics and cloud based tools with expert support and training. It’s a unique combination that drives revenue growth, both now and into the future. The platform offers a suite of Marketing & Sales solutions that accelerate and sustain commercial transformation for businesses. Periscope leverages its world-leading IP (especially from McKinsey but also other partners) and best-in-class technology to enable transparency into Big Data, actionable insights and new ways of working that drive lasting performance, improvement, and a sustainable 2-7% increase in return on sales (ROS). With a truly global reach, the portfolio of solutions comprises of: Insight Solutions, Marketing Solutions, Customer Experience Solutions, Category Solutions, Pricing Solutions, Performance Solutions and Sales Solutions. These are complemented by ongoing client service and custom capability building programs.

To learn more about how Periscope’s solutions and experts are helping businesses continually drive better performance, visit .

For further information please contact:

For Periscope: General information, Christian Koestler,, +43-1-5370 6342.

Media contact: Ascendant Communications, Gillie Tennant,, +44 (0) 20 8334 8041 / +44 7795 034068.