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New York – March 14, 2016 – Periscope® By McKinsey, focusing on price, promotion and assortment optimization, today announced that it was included in Forrester Research, Inc.’s “Reinvent Product Innovation To Revive Your Brand” report, by George Lawrie, published on January 29, 2016. Aimed at Application Design & Development (AD&D) professionals, the report provides insights on how they should be using big data insight and applications to support the essential product innovation for retailers and consumer brands. Forrester states that PLM always used to be product-focused, but modern applications put customer insight at the heart of the PLM process. In addition to the guidelines offered, Forrester also includes map market characteristics to drive compelling product innovation.

The report notes, “Brands use platforms like Periscope, by McKinsey, to understand category performance and consumer brand loyalty in online channels like Amazon and retailers’ direct eCommerce sites. They feed this insight in the form of specifications to PLM to deliver winning new product introductions. Sophisticated applications combine basket and sentiment data to identify the best opportunities for new products.”

When it comes to deploying the right applications and platforms to support accelerated innovation, the report highlights that smart AD&D professionals look for “…critical customer insight from platforms like Periscope, by McKinsey, to deliver blockbuster brands and retail bestsellers”.

“I believe that being included in this report further ratifies the integral role that Periscope plays in enabling consumer brands and retailers to transform their businesses,” said Brian Elliott, CEO of Periscope. “As the market becomes ever more competitive, our mission is to continue to enhance our clients’ ability to garner sustainable improvements in their product innovation to achieve better results through offering competitive products, prices, promotions and assortments”

A complimentary copy of the report can be downloaded here

About Periscope®
Founded in 2007, Periscope® By McKinsey, offers a suite of solutions that accelerate and sustain commercial transformation for businesses. The company leverages world-leading IP (especially from McKinsey but also other partners) and best-in-class technology to enable transparency into Big Data, actionable insights and new ways of working that drive lasting performance, improvement, and a sustainable 2-7% increase in return on sales (ROS). With a truly global reach, Periscope is a unique Solution as a Service provider. The total solution includes ongoing refreshed insights, data management, software solutions, and expert capability-building support.

The portfolio of solutions comprises price & margin optimization, category & merchandising optimization and the insights foundation needed to power insightful actions. These are complemented by custom capability building programs.

To learn more about how Periscope’s solutions and experts are helping businesses continually drive better performance, visit

For further information please contact:
For Periscope: General information, Christian Koestler,, +43-1-5370 6342.

Media contact: Ascendant Communications,, +44 (0) 7912 495 630 / +1 508 498 9300.