McKinsey uses cookies to improve site functionality, provide you with a better browsing experience, and to enable our partners to advertise to you. Detailed information on the use of cookies on this Site, and how you can decline them, is provided in our cookie policy. By using this Site or clicking on "OK", you consent to the use of cookies.

New York – August 01, 2017 – Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, today announced that it has been named in Gartner’s latest Hype Cycle reports on Consumer Goods and Retail Technologies.

According to the ‘Hype Cycle for Consumer Goods, 2017’ report; “Based on Gartner's 2017 CIO Survey, 88% of CIOs cited advanced analytics technologies as those with most potential to change their organization over the next five years. Embracing advanced analytics can change promotion effectiveness by driving targeted outcomes versus traditional mass promotions based on holidays, weather, or season.”

The ‘Hype Cycle for Retail Technologies, 2017’ report states that; “Technology-enabled "unified commerce" will bring about digital business transformation that will span cross-industry customer processes, ushering in an unprecedented convergence of people, process, things and data to create new industry-blurring revenue opportunities.”

Brian Elliott, Managing Partner of Periscope By McKinsey, said: “We believe that being named in both these Hype Cycle reports is important for us as both Consumer Goods and Retail brands are struggling to come to terms with the changing face of customer sales and the technologies that are needed to support these. Our solutions as a service offerings to both CPG and Retail businesses help to address these issues at a key strategic level and ensure the strategy is implemented every day.”

The Gartner Hype Cycles referenced in this press release are: “Hype Cycle for Consumer Goods, 2017” (17 July, 2017) by Ellen S Eichhorn, Stephen E. Smith, and “Hype Cycle for Retail Technologies, 2017” (17 July, 2017) by Robert Hetu.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Periscope® By McKinsey

Founded in 2007, the Periscope® By McKinsey platform combines world-leading Intellectual Property, prescriptive analytics and cloud based tools with expert support and training. It’s a unique combination that drives revenue growth, both now and into the future. The platform offers a suite of Marketing & Sales solutions that accelerate and sustain commercial transformation for businesses. Periscope leverages its world-leading IP (especially from McKinsey but also other partners) and best-in-class technology to enable transparency into Big Data, actionable insights and new ways of working that drive lasting performance, improvement, and a sustainable 2-7% increase in return on sales (ROS). With a truly global reach, the portfolio of solutions comprises of: Insight Solutions, Marketing Solutions, Customer Experience Solutions, Category Solutions, Pricing Solutions, Performance Solutions and Sales Solutions. These are complemented by ongoing client service and custom capability building programs.

To learn more about how Periscope’s solutions and experts are helping businesses continually drive better performance, visit 

For further information please contact:

For Periscope: General information, Christian Koestler,, +43-1-5370 6342.

Media contact: Ascendant Communications, Gillie Tennant,, +44 (0) 20 8334 8041 / +44 7795 034068.