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New York and London – January 8, 2019Periscope® By McKinsey, which offers a suite of Marketing & Sales Analytics Solutions to help companies achieve sustainable revenue growth, today announced that it has been positioned as a leader by industry research firm IDC, in its recent “IDC MarketScape: Worldwide B2B-Focused Price Optimization Applications 2018 Vendor Assessment” ( doc #US44517118, December 2018) report.

The report highlighted some Periscope's strengths as a leader in the market, as follows:

  • B2B & B2C Model Support: Periscope is the only vendor in this MarketScape which offers a full featured pricing solution for B2B and B2C/Retail. This is advantageous for companies which need a pricing solution that spans across both models, such as retail, distribution and manufacturing.
  • Ease of Use: Customers liked how easy Periscope's solutions were to use. The clear graphics and simple interface were also called out as being customer oriented and easy to train.

    “Digital advances have transformed business habits in dozens of industries and B2B organizations are no exception,” said Nicolas Magnette, Partner B2B Pricing Solutions for Periscope By McKinsey. “Powerful market trends, including customer sophistication, digital selling platforms and pricing transparency, are accelerating. To remain competitive and keep up with customer demands, B2B companies should be thinking about advanced dynamic pricing now and bringing in the talent and technology needed to make that happen.

    “Our mission is to help B2B organizations seize the opportunity to take the lead on their competitors with better pricing. We help them design and test new pricing approaches in just a few weeks and, in many cases, capture significant impact in six to nine months” he continued. “We work with companies with a broad range of sophistication, from companies that rely on Excel for pricing and are just at the beginning of their pricing transformation, to companies that have used digital commercial platforms for years, but find significant impact across this entire range. Being recognized as a leader in B2B Price Optimization Applications is a great result, and one that validates our proposition and commitment to the market.”

    The IDC MarketScape excerpt can be accessed here.

    About IDC MarketScape:
    IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

    About Periscope® By McKinsey
    Founded in 2007, the Periscope® By McKinsey platform combines world-leading intellectual property, prescriptive analytics and cloud based tools with expert support and training. It’s a unique combination that drives revenue growth, both now and into the future. The platform offers a suite of Marketing & Sales solutions that accelerate and sustain commercial transformation for businesses. Periscope leverages its world-leading IP (largely from McKinsey but also other partners) and best-in-class technology to enable transparency into Big Data, create actionable insights and new ways of working that drive lasting performance improvement, and typically sustain a 2-7% increase in return on sales (ROS). With a truly global reach, the portfolio of solutions is comprised of: Insight Solutions, Marketing Solutions, Customer Experience Solutions, Category Solutions, Pricing Solutions, Performance Solutions and Sales Solutions. These are complemented by ongoing client service and custom capability building programs.

    To learn more about how Periscope’s solutions and experts are helping businesses continually drive better performance, visit

    For further information please contact:

    For Periscope: General information, Christian Koestler, , +43-1-5370 6342.