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New York – October 25, 2017 – Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, today announced that it has been recognised as a challenger in Gartner’s “Magic Quadrant for Retail Assortment Management Applications”. According to the Gartner report; “By 2021, 70% of Tier 1 multichannel retailers will have implemented advanced retail assortment management applications.”

Commenting on the continued acknowledgement of the organization in this Magic Quadrant, Brian Elliott, Managing Partner of Periscope By McKinsey, said; “Retailers analyzing data to help manage categories is nothing new, but the use of prescriptive analytics for category management is transforming how they raise profits and inspire customer loyalty. Retailers don’t need to change their assortments in every store and channel every month to find the optimal mix with highest impact. Instead, prescriptive analytics will allow them to ignore a million options and focus on the ones that will make the biggest impact on profitable growth. We believe being recognized by Gartner as a Challenger in this vital part of the industry is testament to how critical our prescriptive retail analytics suite is to ensuring sustainable impact and client success.”

The Gartner report referenced in this press release is: “Magic Quadrant for Retail Assortment Management Applications” (28 September, 2017) by Robert Hetu.

A complimentary copy of the report can be downloaded from the Periscope website at:

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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Periscope® by McKinsey
Founded in 2007, the Periscope® By McKinsey platform combines world-leading Intellectual Property, prescriptive analytics and cloud based tools with expert support and training. It’s a unique combination that drives revenue growth, both now and into the future. The platform offers a suite of Marketing & Sales solutions that accelerate and sustain commercial transformation for businesses. Periscope leverages its world-leading IP (especially from McKinsey but also other partners) and best-in-class technology to enable transparency into Big Data, actionable insights and new ways of working that drive lasting performance improvement, and a sustainable 2-7% increase in return on sales (ROS). With a truly global reach, the portfolio of solutions is comprised of: Insight Solutions, Marketing Solutions, Customer Experience Solutions, Category Solutions, Pricing Solutions, Performance Solutions and Sales Solutions. These are complemented by ongoing client service and custom capability building programs.

To learn more about how Periscope’s solutions and experts are helping businesses continually drive better performance, visit

For further information please contact:

For Periscope: General information, Christian Koestler, , +43-1-5370 6342.

Media contact: Ascendant Communications, Jessica Mularzyck, , +1 508-498-9300