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New York – October 5, 2015 – Periscope® By McKinsey, focusing on price, promotion, and assortment optimization, today announced that it has been listed as a Representative Vendor in Gartner’s “Market Guide for Trade Promotion Management and Optimization”. According to the Gartner report; “Consumer goods manufacturers spend upward of 25% of revenue on trade promotions — and more each year. Better visibility, analysis and collaboration with retailers are required to combat this trend.”

Brian Elliott, CEO of Periscope, said; “We’re very pleased to have been recognised by Gartner as a Representative Vendor in this Market Guide for Trade Promotion Management and Optimization report for the trade promotion management and optimization sector. We believe that everything that we do is committed to enabling organizations transform their business through driving better commercial performance. Our analytical solutions are critical to this as they provide insights into the effectiveness of promotion, pricing and assortment decisions. Alongside these, our experts work with clients throughout the transformation journey to ensure sustainable impact.”

The Gartner report referenced in this press release is: “Market Guide for Trade Promotion Management and Optimization” (10 August, 2015) by Dale Hagemeyer.

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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

A copy of the report can be downloaded from the Periscope website at:

About Periscope®
Founded in 2007, Periscope® By McKinsey, offers a suite of solutions that accelerate and sustain commercial transformation for businesses. The company leverages world-leading IP (especially from McKinsey but also other partners) and best-in-class technology to enable transparency into Big Data, actionable insights and new ways of working that drive lasting performance, improvement, and a sustainable 2-7% increase in return on sales (ROS). With a truly global reach, Periscope is a unique Solution as a Service provider. The total solution includes ongoing refreshed insights, data management, software solutions, and expert capability-building support. The portfolio of solutions comprises price & margin optimization, category & merchandising optimization and the insights foundation needed to power insightful actions. These are complemented by custom capability building programs. To learn more about how Periscope’s solutions and experts are helping businesses continually drive better performance, visit

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Ascendant Communications,, +44 (0) 7912 495 630 / +1 508 498 9300.
For further information please contact:
For Periscope: General information, Christian Koestler,, +43-1-5370 6342.

Media contact: Ascendant Communications,, +44 (0) 7912 495 630 / +1 603 661 0799.