Consumer, buyer, and market insights for growth
Create value and competitive advantage by discovering fundamental insights about consumers
Insight Solutions help you elevate
the voice of your customer
Generating specific insights that can transform a business is hard. The explosion of data in today’s digital age provides an unprecedented opportunity for companies to identify consumer wants, and deliver products and services that profitably capture market share.
However, zeroing in on relevant sources of data, understanding available technologies and research techniques, and consolidating and analyzing the data is a challenge.
Insight Solutions solves this problem by integrating hard scientific methods, objective facts, and cutting-edge analytics to help companies generate a 360° view of their customers – one that sparks innovation, uncovers the most promising sources of growth, and helps develop successful products and brands.
Solutions for Insights Creation
Our team conducts interviews, creates surveys, and analyzes behavioral data and online intelligence to better understand the consumer.READ MORE>>
Our proprietary tools and services help companies identify potential market growth areas, assesses product pricing and feature efficiency, and uncover sales and marketing improvement opportunities.READ MORE>>
We use embedded insights such as data feeds, managed analytics services, and industry surveys to provide ongoing support that helps companies stay ahead.READ MORE>>
We help you transform the way you create insights by reshaping your insights portfolio and/or organization with a customized insights program.READ MORE>>
Unparalleled analytics and expertise
Insight Solutions combines McKinsey’s cutting-edge expertise across 22 industry practices with advanced analytics and machine learning techniques to discover breakthrough insights. Our areas of focus, how we ask questions, how we interpret results – is framed by a genuine understanding of how value is created in each industry.
Insight Solutions works with CEOs, CMOs, and other C-suite executives to address their major challenges and make a significant impact. We communicate our findings through crisp analyses and frame solutions through the lens of value creation.
Speed to insight
Our agile methodology allows us to find answers faster, make research iterations and adaptations based on initial findings, and address new business questions that arise in the process.
Explore how Insights Solutions drives revenue impact and growth
How can you rapidly generate the specific insights on customer behavior? This short video explains how Insights Solutions delivers customer insights in days not months to impact critical decisions. Find out more about the suite of solutions that combines world-class market research and insights techniques with an unparalleled marketing & sales perspective honed over years of experience.