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Customer Insights

Get deep insights about your customers, how they shop and what is important for them at the point of sale

  • Shopper Insights

2-7% Increase in ROS
Customer Insights is a big data solution for Retail and FMCG industries. It transforms data from retailer loyalty programs and shopper purchases into actionable insights and data-based findings. Customer Insights helps to optimize pricing, assortment, promotions, and store performance.

Knowing how consumers behave in front of a supermarket shelf is the best source of information to make impactful decisions about product pricing, promotions, and range of products. To collect timely data, clean it, and bring it into easy-to-read structures, identify actionable insights, and embed these insights into everyday decision-making processes is challenging

Customer Insights provides clarity on how consumers and products interact and identifies improvement potential through actionable analysis, enabling Retailers and FMCG companies to base their assortment, promotion, and pricing decisions on a customer-centric approach that maximizes sales

What Customer Insights delivers for Retail and FMCG companies:

  • Sales and margin performance at point-of-sales level, including traffic trends analysis and dashboards by category, brands, SKUs
  • Shopper buying behavior analysis, including opportunities for cross-selling and assortment and space optimization
  • Next product-to-buy analysis
  • Consumer cross-shopping analysis
  • Promotion impact analysis
  • Competitive pricing analysis

Customer Insights allows the creation of customized analyses for customer groups, stores, and products to fit individual needs:

Know more about big data and advanced analytics in consumer goods, download our white paper “Marrying science and business judgment in consumer packaged goods”

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Learn what Gartner1 says about Periscope’s offering in CPG

1Gartner "Cool Vendors in Consumer Goods Manufacturing, 2015" by Don Scheibenreif, Dale Hagemeyer, Michael Shanler, Janet Suleski. 6 April 2015

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