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Applied Insights

Identify specific growth and performance improvement opportunities

  • Applied Insights

    Uncover breakthrough insights,
    develop product strategies
    and improve revenue management


+ 10-25% Increase in revenues
Applied Insights’ unrivaled insights and decision support have been proven to substantially improve category growth with multiple clients in the B2C, B2B and finance industries.

Applied Insights services help identify unique insights and uncover growth opportunities through customer-centric analytical approaches such as Growth Maps, Customer Decision Journey, and segmentation.

Our tools enable marketing and category managers to understand customer segments, key buying factors, and consumer behavior as well as make informed decisions for branding, pricing, assortment optimization and category growth management.

What Applied Insights delivers for B2C, B2B and Finance companies:

Applied Insights services answer the following important business questions for B2C, B2B, and Financial Services companies:

Which markets and segments should I aim to win in? How? What is winning worth?

  • Growth Maps (including Usage Domains and Purchase Structures)

What is my customer’s typical decision journey? Where should my brand compete?

  • Customer Decision Journey
  • Segmentation
  • Conjoint Analyses

What does good pricing and margin management look like in my market? How do I compare to competitors?

  • Revenue Growth Management
  • Price Elasticities
  • Dynamic Deal Scoring
  • Product-Level Deal Segmentation