Insights Boost
Transform your agile insights approach, function, and organization
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Increase the agility of your insights teams
Many organizations apply mostly traditional approaches to both gathering and using insights. Large online surveys and focus groups still constitute the majority of research conducted. Although some companies are consolidating insights in easy-to-use dashboards or adopting new research approaches, a mindset shift is still needed to make use of all the new insights techniques and data available.
To help our clients cope with the rapidly changing insights landscape, we have created Insights Boost, a custom insights program in which we partner with clients to set up the appropriate organizational structure, capabilities, and approaches to enable a sustained agile insights function.
With Insights Boost, we help you build an insights-driven organization. We work with you to:
- Shape an effective insights organization: Together we determine the roles, structure, and expertise for your insights team as well as the governance and processes required to quickly turn insights into action and impact
- Define and tailor your agile insights portfolio: Together we jointly define a portfolio of tailored agile insights that meet your strategic priorities and execute the first insights collection wave for you, employing cutting-edge research methods and techniques
- Actively build your insights capabilities: We actively build the insights knowledge of your insights team and the company's top management – from state-of-the-art research techniques to insights delivery and communication
- Run ongoing intelligence: We provide regular updates of key insights and analyses – and can even run your insights function for a period of time until you have shaped your internal resources and expertise ("build-operate-transfer" approach)
- Leverage our vendor expertise: We navigate you through the vendor jungle and help you select the right vendors for your needs
