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Markdown Advisor

Manage all aspects of the markdown process in a systematic way

  • Marketing Navigator 1

    Increase sales and improve margins
    with smart markdown management


1-3% margin improvement
Markdown Advisor is an analytics solution to drive markdown effectiveness by optimizing the best distribution channel for sales and discount depth by item / location, and by gathering insights to drive fact-based decision making

Markdowns are necessary for retailers to clean out their old inventory. However, markdowns are mostly associated with a decrease in profits due to merchandise staying in online and conventional stores longer than planned and severe discounts applied only at the end of the season. Retailers need help in managing the delicate balance of getting the markdown price right. Most pricing solutions focus on regular price, promoted price, and markdown price, respectively, and fail to provide a holistic view.

Markdown Advisor offers a systematic approach to manage pricing across the entire product life cycle with a powerful forecasting engine. It enables users to seamlessly analyze historical predictions and actual sales to assess effectiveness and dynamically adjusts markdowns to optimize performance during clearance periods. By following this holistic approach, Markdown Advisor has been proven to generate 1-3% margin improvement for retailers.

What Markdown Advisor delivers to clients:

  • Estimates baselines and effectiveness in evolving market-response context¬†
  • Provides visibility on financials across the entire life cycle
  • Provides options to choose degree of risk-reward options when setting a markdown
  • Dynamically assesses the effectiveness of the new price vs. plan and adjusts the price accordingly
  • Allows complex configuration options to tailor each markdown